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Alex Chediak

Helping young adults thrive at college and beyond

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Byron York of NR on the Iowa Caucuses

January 4, 2008 by Alex Chediak

National Review White House correspondent Byron York pens an insightful piece on the contrast between the strategies of Team Huckabee and Team Romney in Iowa.

The campaign’s strategy was shaped by two things, Saltsman said. First was Huckabee’s talent as a communicator, and second was the fact that the campaign was always nearly broke. Put those two together, and you had a campaign constantly searching for free media exposure. “We’ve been criticized sometimes for — after a big event, we went straight to Washington to do media, or we went straight to New York to do media,” Saltsman said. “That was because a lot of those shows wouldn’t have us on unless we did that.”
…
So Huckabee went from show to show, and he came up with other attention-getting moves like devoting his first commercial to the now-famous “Chuck Norris” ad. “Any other campaign, that ad never gets shown,” Saltsman told me, “because you have a conference room full of consultants saying you can’t do it.” At the moment Saltsman was saying that in Des Moines, Huckabee himself was in California, sitting down to talk on The Tonight Show — perhaps the ultimate in free media. A number of commentators thought that was a blunder; Saltsman checked the number of Iowa homes tuned into the show on any given evening and thought it was a pretty good idea.
That disconnect between the conventional wisdom and Huckabee’s strategy worked time and again in the campaign’s favor.

Read the whole thing.

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Thriving at College book cover368 pages. Please allow 7-10 days for delivery.
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Beating the College Debt Trap book cover224 pages. Please allow 7-10 days for delivery.
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"Insightful and useful."
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"Written by an ‘insider’—an excellent gift for high school seniors."--Jerry Bridges

 

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Also by Alex

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With One Voice

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Praise for With One Voice

This relatively short book packs a powerful bang for the buck, providing much biblical and practical advice for young men and women seeking to glorify God in relationships.

Alex and Brett Harris
Best-selling authors of Do Hard Things

Alex and Marni Chediak offer sound biblical advice and a clear Christian framework for working through the maze of confusions surrounding modern marriage.

R. Albert Mohler, Jr., President
The Southern Baptist Theological Seminary

Publishers have been cranking out books with all sorts of directions to help Christians navigate the treacherous waters between the buoys of singleness and marriage, and I know of none that is more clear, concise and helpful than With One Voice.

J. Ligon Duncan, III Ph.D.
Senior Minister, First Presbyterian Church

With One Voice is clearly written and God-centered. Our eighteen year-old daughter just read it and restrained herself from underlining nearly the whole thing!

Dr. Bruce A. Ware
Professor of Christian Theology
The Southern Baptist Theological Seminary

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